Any company that has a physical location or serves a geographical area can benefit from local SEO. If you search Google for important keywords related to your company and below it appears a map with 3 ads (also known as a map package), local SEO can help you grow your business. Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search. The most common tasks associated with local SEO include finding local keywords, optimizing a company's Google My Business profile, and creating “NAP” appointments.
Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. The local search engine is an expanded list of business profiles of local companies relevant to the search. So what are the most important ranking factors for local searches? There is some overlap with organic search ranking factors, but with variations depending on the specific location element. By analyzing the link profiles of the local sites I've worked with, I've noticed that more than 90% of a local site's backlinks tend to point to its home page.
Since 46% of all Google searches are conducted by people looking for products, services or information in their local area, improving your presence in local searches could clearly benefit your company. When people are looking for a business in a specific city, town, or area, that's where local SEO becomes important. One of the interesting things about local SEO is that there are a lot of small tactics that can make a big difference. Here are some local SEO tools that are useful for keeping your business consistently in front of your target audience.
The first thing you should know before understanding how local SEO works is what a “local search” is. But I do want to briefly show you some fascinating statistics to highlight how important SEO is for local businesses. As you can see, local search is an essential channel for companies of all types that serve local customers: franchises, retail chains, stores called Mom & Pop, financial services brands, service providers, business brands and SMEs alike. When it comes to local link building, pretty much every link building strategy that works for non-local websites will also work for local dentists, pizzerias, and locksmiths.
To start building local links, prioritize creating good quality content, check where your competitors are getting from, contact other nearby companies and generate local citations. The only thing to keep in mind here is that local search has to be something that potential local customers are looking for. These are local search platforms that offer people the specific ability to search for local businesses in their area.
