Search engine optimization (SEO) is how you help customers find your site when they search on Google, Bing and Yahoo. If you build your site the right way and optimize your keywords, you'll attract more traffic to your page and generate more sales. Instead of targeting customers, SEO allows customers to come to you quickly. SEO strategies both on and off page are designed to target specific segments of your audience and inspire them to act.
Proper SEO management helps your small business establish meaningful connections with customers.