Some freelancers specialize solely in writing SEO content; others offer keyword research and SEO content strategies to internal teams. According to these statistics, the per-project fee charged by SEO agencies is more than triple that of a freelance SEO professional, on average. While there are elements of SEO that you can outsource to anyone, it's not easy to teach a client that good SEO isn't a commodity. According to these statistics, the monthly retention rate charged by SEO agencies is more than double that of SEO freelancers.
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