Optimize relevant keywords on your site. Make sure your page is optimized for mobile devices. Make sure your local ads are consistent. At some point, the package of 7 was reduced to a package of 3 and links to the local directory are no longer sufficient.
Search Geek Solutions recorded a 300% increase in organic visibility for Bloomfield Dental Designs through the development of local content. In addition, Dallas SEO Dogs eliminated excess old school keywords and reinforced reduced content for a local bar, HIDE, in order to increase organic traffic by 72%. Kanuka Digital optimized the main navigation pages, meta titles, and meta descriptions for key local phrases to increase goal conversions by 400% in the first month. Voice search is nothing new for local SEO.
In fact, 75% of people who own smart speakers use them to search for local businesses on a weekly basis. FAQ pages are this close to being my one-stop-shop for everything related to local SEO content. Here are some examples of FAQ pages for local businesses. Special offers and discounts are the crème de la crème for local business owners.
Give your customers what they want by customizing special offers for local residents. Milestone increased organic traffic at Charley Creek Inn, a luxury boutique hotel, by 81% after improving the CMS with an event calendar. From content related to city-specific landing pages to press pages focused on intention, the days when you simply put your NAP on your websites to position yourself in map packages are a thing of the past. Anna is the assistant editor of Search Engine Journal.
For the past 10 years, Anna has been successfully managing her. Local SEO is a search engine optimization (SEO) strategy that helps your company to be more visible in Google's local search results. Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search. Common tasks associated with local SEO include finding local keywords, optimizing a company's Google My Business profile, and creating “NAP” appointments.
Any search phrase that implies that the search engine wants a business that is located locally and close to it. For example, “restaurants in downtown Temecula” makes it clear that the search is for local results. Or even “the best restaurant near me” is clear: the search engine wants a local business. If you're a local company looking to compete in local SERPs, having an active blog will help you improve rankings.
By analyzing the link profiles of the local sites I've worked with, I've noticed that more than 90% of a local site's backlinks tend to point to its home page. In this short chapter, I'll explain some ways that local businesses can make the most of their on-site SEO efforts. When someone wants a local business, Google shows a 3-pack (sometimes referred to as a map pack or snack pack) of local search results like the first image shown above. If you're a local business that targets a specific area or zip code, all the content on your website is aimed at local residents.
So, once you've optimized your title tags and body text with traditional on-page SEO approaches, it's time to use these strategies designed specifically for local small business websites. When it comes to local link building, pretty much every link building strategy that works for non-local websites will also work for local dentists, pizzerias, and locksmiths. If you search Google for important keywords related to your company and below it appears a map with 3 listings (also known as a map package), local SEO can help you grow your business. Since most local searches have incredibly strong commercial intent, it's also worth ranking on local SERPs.
This is why creating content, optimizing your pages and creating backlinks are still VERY important for local SEO rankings. Local keyword research is the process of understanding how people search for the local services you offer. One of the interesting things about local SEO is that there are a lot of small tactics that can make a big difference. The only thing to keep in mind here is that local search has to be something that potential local customers are looking for.
As a local business, you have the opportunity to appear in the main organic search results and in the local map package at the same time. . .
