Local SEO is a search engine optimization (SEO) strategy that helps your company to be more visible in Google's local search results.
Local SEO
is the practice of improving your online presence to get more business from local searches. These searches are performed on many search engines, but local SEO focuses on optimizing for Google users. When the local SEO industry is in the midst of radical change & Google is willing to change the rules at any time, the best thing you can do is to safeguard your efforts with an organic and offline approach.The map package (also known as the local package) is a Google SERP feature that shows the main lists of local businesses and a map. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. The success of on-site SEO lies in the technical details, but extensive SEO audits can be too expensive and impractical. Local SEO is about increasing the visibility of online searches so that nearby online search engines can find your business.
Google's local algorithm is a horse of a different color compared to the something organic that most SEOs are familiar with. Most of these searches are done on Google, Yahoo, Bing, Yandex, Baidu and other search engines, but for better optimization in your local area you should also use sites such as Yelp, Angie's List, LinkedIn, local business directories, social media channels and others. If you search Google for important keywords related to your company and below it appears a map with 3 ads (also known as a map package), local SEO can help you grow your business. However, since personalization and localization play an increasingly important role in all SERPs, what is local can no longer be seen in its own silo, all search engines and social marketers should improve their understanding.
This video from Moz Academy will help you learn how to stay ahead of the competition in local SEO and Google Maps. It will show you how to give personality to your local search efforts so that local search engines want to know who you are. In this webinar, Dan discusses the results and discusses the implications for his local SEO strategy. The local search ecosystem describes the existence of several websites, directories, platforms and applications that list, distribute and share information about local businesses.
In this beginner's guide, we've charted your path to successful local SEO, learn how to develop a solid strategy for your company and take advantage of the tools you'll need to get results.
