Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness from local search. The most common tasks associated with local SEO include finding local keywords, optimizing a company's Google My Business profile, and creating “NAP” appointments. Local SEO is a search engine optimization (SEO) strategy that helps your company to be more visible in Google's local search results. Local SEO is the practice of search engine optimization for local search results.
You could view local SEO as a sub-discipline of SEO. While SEO focuses on getting higher rankings for the pages of your website for searches without a local component, local SEO aims at obtaining higher rankings in specific areas, such as cities or regions. A local audience often performs these searches. With just the query, Google can understand to a certain extent if a search engine is looking for a local “solution” to their problem.
These search queries are particularly interesting for small businesses, as they mostly offer services or products for a local audience. If you want to rank for these local searches, it's worth investing in a local SEO strategy that focuses more on local ranking factors. Local SEO is essential for smaller businesses that operate regionally, rather than nationally. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location.
This strategy is based on marketing your brand, products and services to potential customers and local customers. Local search is an integral part of any SEO strategy aimed at customers in a specific region, city, or neighborhood. This allows you to find out what are the most popular search phrases for local businesses like yours and how difficult it will be to position them locally as well. As you can see, local search is an essential channel for companies of all types that serve local customers: franchises, retail chains, stores called Mom & Pop, financial services brands, service providers, business brands and SMEs alike.
Other key steps you can take include researching local keywords (to make sure you're using the phrases your local customers are looking for), referring to your location in key parts of your site, and using Schema's geomarkup to help search engines determine the location of your business. By implementing these 10 practical elements, you'll ensure that your company not only takes advantage of lucrative local searches, but also has a strong foundation when new SEO features are introduced. Including your company name, address, and phone number in these directories will not only improve visibility, but it will also boost your local SEO. Your local SEO potential isn't as powerful if you bundle it all on a single page, because search engines don't usually see your brand as an authority in a specific area.
The way you explained local SEO and its importance is very useful for anyone starting out in digital marketing. The same rules apply to local SEO, so if you write high-quality blog posts about your business niche that involve the geographical area in which you operate, you might do quite well in local search results. If you search Google for important keywords related to your company and below it appears a map with 3 ads (also known as a map package), local SEO can help you grow your business. However, if you're looking for more in-depth instructions, videos, readings and quizzes to test your knowledge, our local SEO training course might be perfect for you.
In this local SEO checklist, I'll show you 10 simple steps you can take to ensure maximum visibility for your business in your area. As a local business, you have the opportunity to appear in the main organic search results and in the local map package at the same time. .
