A local SEO audit reveals the status of your page in search engine rankings and the ways in which you can further improve your site to increase conversions and revenues. An audit is a comprehensive examination of all the components that make up a local search strategy and the classification of local packages. It's the only way to ensure that you have a clear picture of how your site is performing, where problems have arisen, and where opportunities exist. A local SEO audit helps you detect the loopholes that prevent the pages of your website from appearing to your potential customers.
Local SEO audits also aim to eliminate any friction that prevents the conversion of potential customers into customers. A local SEO audit is a comprehensive examination of several aspects of SEO that influence your local positioning. Basically, a local SEO strategy involves optimizing your website to ensure greater visibility or rankings within a given geographical location. All companies, especially companies with multiple locations with hundreds or thousands of physical sites, should perform an SEO audit.
If you don't pay attention to local SEO, also known as local search, you're likely to lose customers. This post will explain how to perform a local SEO audit to increase the exposure and growth of your company. For example, you can perform a local SEO audit of the content itself and check if it meets the search intent. It can be useful to think of an audit as a systematic status check, a great way to perform local SEO analysis.
A local SEO audit is an evaluation of how your website is ranked in search engine results and how its ranking can be improved to generate more revenue and conversions. For this part of your local SEO audit, you'll need a list of the top review sites for your business. Since it's local SEO, you'll also want to create content specifically tailored to your local target audience. Conducting a local SEO audit for the first time can be overwhelming; there's a lot at stake and a lot of different factors to consider.
So, if you don't already have one, your local SEO audit should start with the creation of a verified Google business profile account. If your business depends on Google Maps listings, or if you want people to discover you through searches with “near me” or a specific city, you must master local SEO. Years ago, when Google had fewer websites, a local company could create SEO appointments and call it a day. If your site has suddenly lost positions or traffic has disappeared, reviewing a local SEO audit checklist can help you understand why.
It is important that this information appears in local directories, such as the local chamber of commerce or on websites such as the Yellow Pages.
