Use Localsearch on your desktop, mobile or tablet computer to find the operations and the service. Localsearch · Localsearch, com, au Advertising · About Localsearch · Cairns. Local search is an integral part of any SEO strategy aimed at customers in a specific region, city, or neighborhood. As you can see, local search is an essential channel for companies of all types that serve local customers: franchises, retail chains, stores called Mom & Pop, financial services brands, service providers, business brands and SMEs alike.
Local search is the use of specialized search engines on the Internet that allow users to submit geographically restricted searches in a structured database of local business listings. So, while local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics. The main factors that influence the likelihood of a local business appearing in local searches are proper categorization in business directories, the ability to track the company's name, address and telephone number (NAP) on the website, and citations (mentions of the small business on other relevant websites, such as a chamber of commerce website). If Google is pretty sure that the user is looking for a local business, but doesn't know which one is the most relevant, it will show some local results at the top of the lists with phone numbers and links to more information on Google Maps.
Organic listings are another great opportunity for your local business to appear among motivated search engines when Google determines that the query has a local intent. Local search that incorporates internal or external social cues could be considered driven by local social search. Google continuously tries to interpret local intent, and when it does, it wants to provide local search results.
